ABOUT US

Our Story

Infusing contemporary Italian art and technology in home appliances, EF has been enhancing lives of discerning ones for past decades.

Characteristic of EF 's shield motif, each product emits a sense of power and quiet strength. Every little detail is looked into, ensuring energy saving, fuss free cleaning, and unsurpassed high performance - all these and more with graceful ease. Have a peace of mind when integrating EF 's home appliances with your living space. Your safety, comfort and convenience have been and will always be an integral element in the core of EF.

Brand Values

SYNTHES IS OF MODERN
LIFESTYLE AND TECHNOLOGY

Our products aspire to provide indulgence in the modern living spaces. Through constant research and innovation in the product ranges, EF not only brings about brilliance in technology to enhance modern living, but also treats safety features of utmost importance. Established more than 10 years ago, EF has been providing reliable and resilient products and we take pride and pleasure in playing a part in building your home.

SEAMLESS INTEGRATION WITH YOUR LIVING SPACE

An extraordinary experience is something EF wishes to create for you to enjoy the superior offerings of EF 's products. This is done through extensive consumer research to ensure that product ranges consistently cater to consumers' changing demands. Your preference has been and will always be an integral element in the core of EF .

LATITUDE – INTERNATIONAL EXPANSION

Growing takes time. We understand that and are willing to do it step by step to get our roots running deep to endure the test of time. Our steps taken to illuminate modern living spaces involve diversification of products and expanding to other spaces so as to bring across our brand, our ideology and our lifestyle globally.