Our Story

The essence of EF extends beyond a shared passion for cooking. We recognise that behind the comfort of every family is a well-designed home.

Our concept first sparked when we came across the fine European designs for household appliances. We wondered how the sleek aesthetics and new functions could be ported over to a Singaporean household.

Hence, we established EF to marry these Eastern and Western ideals into homes. It has since been our charge over the last few decades to serve the needs of ever-evolving local homeowners.

A mighty stove with powerful flames to cater to local cooking styles? A sturdy home gadget that can handle the demands of a growing family? We build our reliable appliances with these considerations in mind.

As part of the Casa Holdings Ltd family and a pivotal player in the household appliance industry, we continually strive to fuse progressive, contemporary European aesthetics with functional designs based on detailed research, so as to deliver the best solution for each unique customer.

We are dedicated to achieving our core values of Care, Accountability, Support and Ambition in every personal interactions with you so that you can live your most comfortable life. At the same time, we want to bring to you the convenience and versatility of a modernised store.

To us, there is no better motivator and reward for our pursuits than the pure satisfaction of our customers at ease with their new appliances.


Brand Values


EF strikes a sweet balance between trendy European designs and practical functionalities that suit the modern houseowner. The team pledges to keep producing products that cater to its users’ ever-evolving needs through careful research and thoughtful designs.


EF strives to deliver a holistic customer journey by adding the human touch at every point of interaction between the customer and the brand, as part of the Casa experience. 

From a responsive customer support at pre-sale contact to proactive, professional advice during the shopping visit, and even a smooth delivery and aftercare management — EF will see to all the details so you can focus on living your best lives.


The Casa experience encompasses an intuitive service with the added personal touch to provide what local homeowners seek and more. The team is committed to be empathetic and accommodating towards offering tailored recommendations that suit your specific needs. EF goes above and beyond to deliver more than your expectations.